Minsk, in the Republic of Belarus adopts a new identity



Minsk, which is both the capital and the largest city in Belarus, reveals its visual identity. While this city of 2 million inhabitants concentrated more than 20% of the population, “lack of culture and own tradition” led the executive committee of the city to provide an identity whose watchword is:

To improve the international recognition of Minsk, attract foreign investors and develop tourism, Instid agency has devised an identity that will be deployed for summer 2013.

The name of the city falls into the capital in a typography without serif cyan to illustrate “the color of communication, abstract thinking and intellect”.Identity is then composed of a multitude of stripes used to form the initial of the city or as a decorative symbol used to form certain patterns in order to “channel the creative energy of the people by defining clear principles and being laconic”.